What Are Google Ads And How Do They Work
There are over 2.3 million searches performed on Google every second, and the majority of the search results include Google Ads. Google Ads is a paid service, and can be extremely effective in driving relevant, qualified traffic to your website when people are searching for tour products or services your business offers.
Google offers advertisements which appear in the search results with the use of Google Ads or through other websites as Display Ads. The search results appear with a green "Ad" label, any results below this is then referred to organic results. Display Ads uses an extensive collection of third party websites that have partnered with Google and agree to serve Google Ads. Display Ads can be text, images, videos, or rich media format, and can be targeted differently. This includes Remarketing Banner Ads as well.
Why Google Ads Appear
The Google Ads auction is focused around keywords. Advertisers choose a list of keywords that are relevant to their business offerings, words that people are most likely to use when searching for a product or service. They then bid on these keywords, basing each bid on how much they are willing to pay Google for users to click on their ad. This bid, combined with a Quality score assigned by Google based on the quality of the proposed ad, determines which Google Ads appear on SERP. When a user clicks on the ad, the advertiser pays a certain cost which is calculated with a formula determined by Google.
The Adwords Auction
AdWords works on an auction system, which takes place every time a user performs a keyword. To "win" with Google Ads Auctions and see your advertisement appear for a relevant keyword, you will need to optimize your Quality Score and Bid Amount. The higher your quality score, in conjunction with your bid amount, the better your ad position will be. The following factors (among others) affect your Quality Score
1. The relevance of your Google Ad to the search query
2. The relevance of your Google Keyword to your Ad Group
3. The relevance of your ad to its landing page
4. The historical Click-Through-Rate (CTR) of the ad and its ad group
5. Overall historical account performance
There are overall benefits of having a high quality score
1. Lower costs - Google rewards advertisers with High-Quality Scores by lowering their Cost-Per-Click, helping improve ROI
2. Higher exposure - When you have a high-Quality Score, your ad will appear more often, in better positions. This enables you to get more clicks and conversions without having to raise your bid.
Website Design: Be careful on how you brief your Website Agency
Be careful what you ask for, is very sound advice, and this advice can be applied to almost anything, even when briefing your new website design agency to create a new website for you.
The consequences of the briefing can stay with you for some time, and the result of assumptions for the wrong focus can be costly to fix once you realize your new website does not work. When we do a Website Design, we always give our expertise, but in the end, it is important for us to also give our clients what they want.
Briefs normally go wrong for a very simple reason, the brief normally starts of focusing in the wrong place, and the list of requirements for a new Website Design is usually framed around "we need our website to....". The we in question is normally the business wanting a new Website Design. This is the normal mindset when agencies are briefed, but it can also be a completely wrong focus. If your new Website Design starts off with asking for the wrong things, don't be surprised if it does not deliver the ROI you hoped for.
Here is a better way of thinking about your new Website Design
A simple change in the way you think about your new Website Design and how you brief your new Website Design agency, can lead to a stronger ROI. Instead of thinking "we need to....", thing instead "our customers need to...". This simple shift in mind set can change the entire project.
If everything you ask for in your Website Design brief is based on what you believe your business needs, where does that leave your customers? Business goals matter, but you need your customers to reach your business goals. Having a clear understanding of the final results on your new Website Design, and in your business in general, will have many benefits.
Customers are your business
Your goals can only work through the behaviour of your customers. When you last briefed your Website Design agency, how much thought was put on your customers? What they want to do, what they may like, what may turn them off? Do you have reliable insights on these? The challenge of focusing on customer intent is that there are no shortcuts so there is no room for assumptions, generalisations and misplaced optimism and this can result in low conversion rates and poor returns. To understand your customer you need to place more effort in research and observation in how your customers react in what you are already doing. The benefit of going the extra mile is that your new Website Design will deliver better user experience (for the customer).
Already have a Website Design?
You and your new Website Design agency can learn a lot from your current website before dismantling it. The start of a new Website Design should always include investigation into the existing site to find its strengths and weaknesses before creating a new wireframe. If you alienate your existing customers, there is also a change they will leave, so a good balance between the old and new should be found.
So are you ready to brief your new Website Design agency?
• Can you clearly articulate what different users will want to do on your site?
• Do you know how you need to speak to your customers? Can you tell what they will want? This question will tell you a lot of what language to use and what imaged you need to engage and persuade them
• Are you perhaps able to list five things your customers most value or hate about your current site?
• Are you able to determine the end goal of your site? Do you want to sell a product, is it to give your clients more information?
If all of this sounds too difficult and you do not know where to start, contact your Website Design agency, Gotfunk and we will guide you in the right direction.
Branding is one, if not the most important aspect of any business, whether it is a start-up, small, large or retail business. A good Branding strategy gives you the edge in the ever-increasing competitive market. What does Branding mean? It means "your brand is your promise to your customer". It tells them what they can expect from your services, what makes you different from your competitors. The foundation of your Branding is your logo, then your website and from there all your promotional materials.
Your branding strategy is how, what, where, when an to whom you plan on advertising your company to. Consistent, strategic branding leads to strong brand equity, which adds value to your company's products or services. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment.
Defining your brand is a journey, it can be difficult, time-consuming, uncomfortable and costs you money. But branding at the very least requires the following:
What is your company's mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?
Do your research and learn the needs and desires of your current and new customers, don't rely on what you think they think, know what they think.
Defining your branding and developing a strategy can be complex, consider asking the expertise of a company that specializes in brand strategy. Once you have defined your brand, how do you get the word out? Here are a few simple steps to take:
- Get a great logo and place it everywhere.
- Write down your brand messaging. The key message you want to communicate to your customers is very important and your employees must be aware of your brand attributes
- Integrate your brand and extends to every aspect of your business. This includes how you answer your phones, what you or your sales-people wear, your e-mail signature. Basically, everything
- Create a voice for your company that reflects your brand. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. This voice should be applied to all written communication and incorporated in all visual marketing, both online and offline.
- Create a company corporate identity. Use the same colour scheme, logo placement, look and feel throughout. You don't have to go all out, you must just be consistent.
- Be true to your brand. Customers won't refer you to someone or come back to you if you don't deliver on your promise.
Do you need to talk to someone of all your Branding requirements? At Gotfunk we have trained account managers who can assist you from your logo, all the way through to your website and online advertising.
Updating Your Web Design In Pretoria Regularly
We are in a world where we need to constantly update our lives and keep up with technology. We update our phones and tablets on a regular basis so that we have the latest technology on the market, and we update our computers to the fastest and smartest programmes. We update our social media, our clothes, our hair, cars, companies... The list can go on.
But why not update your Web Design In Pretoria as well? Imagine a computer or a phone that never gets updated with the latest software, you will still be operating on Windows95. Do you think your company will still function well with this? Updating your Web Design In Pretoria is not only necessary but has many benefits.
Fresh content means frequent indexing. Google has crawlers that go from website to website to gather new and updated information. These crawlers report back to Google then indexes the new information. The more your site gets indexed, the more searchable it will become.
More contents mean more keywords. Keywords are the king of the web. The more content you have on your Web Design In Pretoria that is relevant to your industry, the more Google will index you. Keep in mind though, your content should still be of high quality, find a good balance between quantity and quality.
Keep your visitors updated and informed. Visitors don't want to be greeted with content from 2005. Some information will always stay relevant, but always try to change it a bit every now and then.
Updating your Web Design In Pretoria shows your business is active. By updating your website, clients and possible clients see your company is healthy and active and tend to visit the site more than once.
Your website is a representative and employee at your company. You need to enable your employee to communicate the correct information and set an example for your clients. Worried you may forget to update your Web Design In Pretoria? Every time you update your phone, ask yourself "do I need to update something on my website, and if the answer is yes, contact Gotfunk, your Web Design In Pretoria Specialists.
All we do in business today is digital, from sending emails to Google Ads. But Business Cards is one thing that digital marketing will not replace any time soon.
Here are a few reasons why Business Cards are still important, and why you should always have a pocket full of them at all times.
Giving contact information digitally is very impersonal
Networking is about making connections with your clients. Sending contact information via text or email on the spot is convenient, but also very impersonal. Eye contact and actual conversation are how real relationships begin. People who bury their heads in their phones won't create any significant memory of an encounter. Information can easily be transferred from a Business Card to your mobile device after a conversation.
Business Cards are the most effective direct marketing tool
Email marketing, SEO and paid media all do great jobs of attracting leads, but they still aren't as effective as an in-person meeting sealed with a handshake along with a business card exchange. You encounter potential clients at any time, from tradeshows to airport lounges, and arming yourself with Business Cards at all times will ensure you never miss an opportunity to make a valuable connection.
Business Cards are the first impression of your brand
When you meet someone that could be a great client, don't you want him or her to walk away with a great first impression? A memorable Business card does a lot more than just give an email address and phone number. When giving out Business Cards, you don't want your brand associated with the word cheap. A retail store trying to make a first impression won't create a sign with a piece of cardboard and pen. The same mentality comes to Business Cards. Your goal is to make a memorable first impression, and Spot Varnish Business Cards make a good first impression as very few people are willing to spend an extra R400 for a set of Business cards, so you will stand out.
Creative Business Cards get shared, more marketing for you
A Business Card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a client, and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone, it ends there. But if you hand over a Business Card that makes a great first impression, that person is likely to show it to other people.
Business Cards show you are prepared
Have you ever had someone write information on a napkin and hand it over to you? Or someone that had a mobile phone with a dead battery? It isn't the most professional approach. If you met two people, one was scrambling to find a pen and something to write on and the other person pulled out a Business Card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
Business Cards are and will always be the best way to start up a new relationship with your client. Give Gotfunk a call and let us design and print your Business Cards.