Google Ads Helps Your Website and Business Grow
Getting new business can be difficult, and it can feel like it costs you thousands and nothing is showing for it. As a business ourselves, we understand the importance of this challenge. With years of experience, we have found there is still no better way to market your business than with Google Adwords. It is still one of the best ways to bring in more qualified leads, and we are certified with Google to bring this service to you. ROI is by far the best on Google Ads, much more than any printed material, newsletters, cold calling or any method of marketing that is currently trending.
Can anyone advertise on Google?
Yes, if you have a website that is very clear on what you are offering (that is not illegal), and you have a marketing budget available.
How does Google Ads bring in new leads?
Almost all internet users turn to Google to find information. People search before they make a final decision. Even if they know you and your business, they will still check on Google first. With Google Ads, we can take your website from any page to page 1, much faster than going the organic route (SEO which explained later, but also very important). Gotfunk creates well-written adverts that will appear on Google when Keywords that have been chosen are searched that is related to your services or product.
Will I be able to afford Google Ads?
Of course! We work within your budget you have set, so you will never receive a surprise invoice for a high amount. Apart from our setup fees (which is once-off when you start your new campaign with us), you are always in control of your spending.
We create text ads for your business, tweak the ads and campaign to get better quality people coming to your landing pages, load your monthly budget, give monthly reports so you know what the results have been and you can always make changes if you feel that the current marketing is not where you need it.
We recommend not to have a budget less than R2000 a month because no matter how good your adverts are if your budget is too low, you will not get the best exposure.
Summary On How Google Ads Work
People Do A Search On Google
They use a keyword or search term to find specific products or services
They See Your Google Advert
If the keyword they use matches your business and keywords, your ad will appear on one of the positions decided by Google.
You Get More Exposure
When people then click on your Google Ad, they will go to your website to learn more, and if they are interested, they will get in contact with you.
Search Engine Optimisation (SEO)
A website that is on page 3 or 4 of a search result, and never grows in rank, is not an investment in your business. A website should be treated as a marketing tool and one marketing strategy one needs to use is SEO (Search Engine Optimisation).
SEO is an ongoing process that needs to be done consistently and diligently to your website in order for your rank to build the search engine. This includes finding keywords that relate to your business and using them to optimise content, building backlinks, crafting social media presence, improving the load time of your website as well as other smaller technical tweaks.
Using SEO together with Google Ads helps lower your Click Cost on your campaigns, as the more active your site seems to users, the more time they will spend on the website, and in return Google will see that potential clients are getting what they want by not leaving your site as soon as they land on it.